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Guang Tian, Yang Yang, Xiaoran Xu, Yiming Chen, Bo Yang, Xu Wu and Xinhao Wang
Business parks account for 30% of China?s total carbon emissions. Exploring emissions reduction approaches for business parks is crucial to achieve a net-zero emissions target, as well as for achieving a representative example for all types of emissions ...
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Tedy Purwanto, Hartelina Hartelina, Hawignyo Hawignyo
Pág. 45 - 54
A product that has innovation and quality will be able to attract consumers to make a purchase. However, this is different from the TimTam products at the Yogya Pamanukan Toserba where there is a decrease in purchasing decisions for these products. This ...
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Rizky Anugerah Pratama, Kokom Komariah, Dicky Jhoansyah
Pág. 1362 - 1369
The purpose of this study was to analyze viral marketing and consumer confidence in purchasing decisions. The research method used are descriptive and associative research methods. Data collection techniques used are observation, interviews, questionnair...
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Haidar Abdul Afif, Nelly Martini
Pág. 915 - 923
This study aims to determine the effect of product quality and brand image on purchasing decisions for Yamaha Mio Matic motorcycles at JG Dawuan. The method used is descriptive and verification. The population of this research is the Yamaha Mio Matic Clu...
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Muhammad Junaid Kamaruddin, Fauziah Yanis
Pág. 37 - 50
This study aims to find out how much influence PR and MPR have on Menantea's consumer buying interest on Youtube, to find out what is the influence of PR and MPR on buying interest of UEU students, and to analyze whether there is a digital influence of M...
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Suci Wulandari, Fadjry Djufry and Renato Villano
COVID-19 significantly impacts coffee production, which smallholders dominate. Unaddressed impacts will affect coffee production sustainability. However, smallholders face some constraints. This study aims to determine the impact of COVID-19 from the per...
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Dragana Toma?evic, Dragana Ga?evic, Marija Vranje?
Pág. 1 - 12
Abstract: Research question: The purpose of this paper is to analyze the factors that influence consumers' intentions when buying foreign brands, and then the purchase itself. Motivation: The business environment is experiencing an extensive change and i...
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Melitina Tecoalu, Kelvin Yonathan, Hery Winoto Tj
Pág. 75 - 80
Technological developments support an increase in online buying and selling activities in marketplaces that have turned conventional transactions into digital ones. The quality of services and promotions offered have also turned digital. The purpose of t...
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Faisal Umardani Hasibuan,Ruqaiyah Ruqaiyah
Pág. 11 - 19
Abstract? This study aimed to analyze the effect of online customer review/rating and online vlogger review on purchasing decisions in online shop applications. This type of research is quantitative research. The data used in this study are primary data ...
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Dhita Adriani Rangkuti, Mey Monita Lestari Manalu, Sartika Nanda Lestari, Brian Robuli, Irfan Boy Samosir
Pág. 673 - 679
The purpose of this study was to determine and analyze the effect oprice, service quality, and customer relationship management on the purchase decision of Asuransi Astra Garda OtoMedan, JL.ImanBonjol. The data used are primary data obtained from the ans...
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