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Caroline Mendonça Nogueira Paiva,Juciara Nunes de Alcântara,Evandro Marcus Cintra,Cristina Lelis Leal Calegario
Pág. 70 - 82
There is a consensus that the market circumstances induce firms to promote strategies adjustments (adaptation and differentiation) to meet its requirements. However, the challenge for academia is to determine the degree to which firms adapt or differenti...
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