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Rong Ma, Bingjia Shao, Jiaqi Chen and Dan Dai
In the context of the rapid development of online shopping, enterprises and consumers realized the importance of an effective online short video display. However, academics rarely explored the content of a short video display and its impacts on consumers...
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Ruohong Hao, Bingjia Shao and Rong Ma
Rapid online trading expansion and the bloom of internet technologies has raised the importance of effective product video presentations for online retailers. This article developed a model for the impacts of video presentations on purchase intention for...
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Yu Zhang and Bingjia Shao
With the high popularity of the Internet, online trading has gradually replaced the traditional shopping model and extended to every corner of social life. However, online trading cannot avoid failures; thus, understanding how firms can best recover cust...
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Si Chen, Bingjia Shao and Kuiyun Zhi
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