3   Artículos

 
en línea
Rong Ma, Bingjia Shao, Jiaqi Chen and Dan Dai    
In the context of the rapid development of online shopping, enterprises and consumers realized the importance of an effective online short video display. However, academics rarely explored the content of a short video display and its impacts on consumers... ver más
Revista: Information    Formato: Electrónico

 
en línea
Ruohong Hao, Bingjia Shao and Rong Ma    
Rapid online trading expansion and the bloom of internet technologies has raised the importance of effective product video presentations for online retailers. This article developed a model for the impacts of video presentations on purchase intention for... ver más
Revista: Future Internet    Formato: Electrónico

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