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Abdelmounaim Lahrech,Sami Zaki Alabdulwahab,Safaâ Bouayach
Pág. 248 - 255
This study examines the existence of a correlation between the Brand Image of a country and its FDI Inflows. Furthermore, does the Brand Image of a country have a positive impact on its FDI inflows? To proceed to the object of the study, we use a panel m...
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Fabiana Gondim Mariutti,Maria Gabriela Montanari
Na gestão de marca-país, há uma variedade de stakeholders (governo, mídia, investidores, turistas, etc.), sendo que pesquisas com cidadãos do país são escassas. Este estudo investiga a reputação do Brasil e a satisfação dos brasileiros em relação ao país...
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Pedro Barrientos Felipa
Pág. 115 - 140
Many countries in the global market offer similar things, so it is important to increase competitivity in a way that assures and strengthens economic growth. Buyers are constantly on the lookout for better products, products that better me...
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Sharon Rudansky-Kloppers
Online shopping has increased significantly worldwide in the last few years. South Africa is no exception, but although this country has experienced an increase in online shopping, it seems to lag behind the rest of the world where this development is co...
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