3   Artículos

Product Development Team Stability and New Product Advantage: The Role of Decision-Making Processes

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 75 Num: 1 Par: 0 Año: 2011

The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 45 Num: 3 Par: 0 Año: 2008

The Role of Firm Resources in Returns to Market Deployment

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 40 Num: 3 Par: 0 Año: 2003