|
|
|
|
|
Muhammad Awais Ilyas,Hasnizam Shaari,Ahmad Said Ibrahim Alshuaibi
Pág. 103 - 110
|
|
|
|
|
|
|
|
|
|
|
Hasnizam Shaari,Intan Shafinaz Ahmad
Pág. 209 - 215
Brand commitment studies had gained considerable attention in today?s marketing practices. Sustaining the brand competitive advantages become challenging especially in the context of digital marketing. Development of Web 2.0 that enable...
ver más
|
|
|
|
|
|
|
|
|
|
|
Nor Aziza Abdul Aziz,Abdullah Haji Abdul Ghani,Hasnizam Shaari
Pág. 21 - 26
This paper discusses contributing factors pertaining to the ethical behaviour of Takaful agents in Malaysia. Perspective of sales, selling pressure and the level of competitiveness are identified as factors, influencing ethical behaviour of Takaful agent...
ver más
|
|
|
|
|
|
|
|
|
|
|
Hashed Ahmed Mabkhot,Salniza MD Salleh,Hasnizam Shaari
Pág. 596 - 602
This study empirically examined the mediating effect of brand satisfaction on the relationship between brand image and brand loyalty among Malaysian customer toward local automobile brands. Four hypotheses were developed to test hypothesizing relationshi...
ver más
|
|
|
|
|
|