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Teboho M. Mofokeng,Richard Chinomona
AbstractBackground: It is understood that improving performance has become an important objective of supply chains. As such, strategies have been adopted as an effort towards increasing performance. Amongst these strategies, partnership, collaborati...
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Marike Venter de Villiers,Richard Chinomona,Tinashe Chuchu
AbstractBackground: Consumer decision-making is shifting from the rational to the emotional, and as a result, retailers are investing in unique store atmospheric cues to capture the attention of consumers. Although not a completely new phenomenon, a...
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Richard Chinomona, Maxwell Sandada
In spite of the increasing research on consumer behaviour, there is a dearth of studies that have investigated the influence of mobile provider service quality in customer satisfaction regarding customer trust and loyalty in the African mobile communicat...
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Richard Chinomona
This study examines the influence of consumer brand experience on their brand satisfaction, brand trust and brand attachment in an African context. Five hypotheses are posited and in order to empirically test them, a sample data set of 151 was collected ...
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