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Gary Brunswick
The case involves a small local business (family-owned) which produces and sells an interesting food product ? the pasty. The business is quite profitable, and potential growth options are contemplated, including but not limited to geographic expan...
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Ornwiriya Namsawat,Yanin Rugwongwan
Pág. 185 - 191
Product Service System (PSS) is one of the procedures used to control the environmental problems arising from products and demand for product consumption. The method is aimed at creating a business system that sells products and boosts services for the m...
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Ievgen Litomin, Illya Tolmachov, Andrii Galkin
Pág. 313 - 322
With the increase of companies? sustainable turnover, most companies are thinking about creating a distribution center. The consumers should obtain the necessary quality and quantity level of the goods at the right time in the right place, etc., from a r...
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Fardilla Rizqiyah
Pág. 13 - 20
Songoyudan road corridor is an essential corridor in the area of CBD I which is located in the Old Town of Surabaya. As a commercial corridor, it is filled by rows of shophouses that sells both variety of goods and secondary needs of most citizens in Sur...
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Gláucia Fernandes,Vinicius Mothé Maia,Leonardo Lima Gomes
Pág. 05 - 22
This paper evaluates the real option of storing the biogas from swine biomass. We analyze deferring the immediate sale of this energy in the spot market to store it in the form of gas for future sale. We consider that once a storage tank reaches maximum ...
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John Abernathy, Tom Kubick, Adi Masli
Management theory suggests that the presence of the Chief Marketing Officer in the Top Management Team reflects a corporate emphasis on marketing and customer relations. Finance theory suggests that this emphasis should translate into additional sharehol...
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Yolande Hefer, Michael. C. Cant
Several consumers think they only purchase products when they go shopping, however time and time again they purchase the experience of shopping as well. The experience of shopping is highly influenced by the visual merchandising displays (also known as f...
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Tom Bramorski
While a growing number of companies are embracing analytical metrics to measure the performance of their critical business processes, many neglect to apply the same mathematical rigor to their marketing efforts. This paper examines how to apply a discipl...
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Anna Carol Lampe
Pág. 198 - 209
Gold Cost, Inc. is a multinational company that sells products under brand names such as Gold Coast, Silver Border, and Brownstone. The founder created a culture; but, as the corporation grew over time, a number of smaller subcultures blossomed. No stron...
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Nimmi Rangaswamy,Sumitra Nair
Pág. pp. 51 - 65 pgs.
We report on an ethnographic study of mobile stores? business practices in a slum community in Mumbai. The basic mobile phone store that sells small ?talktime? (the period of billing per call) is graduating to repair, formatting, and maintenance of phone...
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