5   Artículos

Does Online Community Participation Foster Risky Financial Behavior?

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 49 Num: 3 Par: 0 Año: 2012

The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 46 Num: 1 Par: 0 Año: 2009

Can Trade-Ins Hurt You? Exploring the Effect of a Trade-In on Consumers' Willingness to Pay for a New Product

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 45 Num: 2 Par: 0 Año: 2008

Vigilant Against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 44 Num: 4 Par: 0 Año: 2007

Distinguishing Between the Meanings of Music: When Background Music Affects Product Perceptions

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 42 Num: 3 Par: 0 Año: 2005