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en línea
Frank Lozada-Contreras     Pág. 57 - 70
The purpose of this study was to determine the relationship between the level of responsibility that the Chief Marketing Officer (CMO) has in marketing functions in Puerto Rican companies and metrics in marketing.  There is a debate in the literatur... ver más
Revista: RAN: Revista Academia & Negocios    Formato: Electrónico

 
en línea
John Abernathy, Tom Kubick, Adi Masli    
Management theory suggests that the presence of the Chief Marketing Officer in the Top Management Team reflects a corporate emphasis on marketing and customer relations. Finance theory suggests that this emphasis should translate into additional sharehol... ver más
Revista: Journal of Business & Economics Research (JBER)    Formato: Electrónico

 
usuarios registrados
Pravin Nath & Vijay Mahajan    
Revista: JOURNAL OF MARKETING    Formato: Impreso

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