10   Artículos

 
en línea
Cristobal Fernandez Muñoz,Felisa Arribas Pérez,Cristina Martín Zapata     Pág. 31 - 40
Smell is one of the most powerful senses and one that best connects emotionally with individuals. For these reasons, large companies are using scent marketing techniques in order to create better and more memorable experiences for consumers while adding ... ver más
Revista: RAN: Revista Academia & Negocios    Formato: Electrónico

 
en línea
Dámaris Girona-Ruíz, Marina Cano-Lamadrid, Ángel Antonio Carbonell-Barrachina, David López-Lluch and Sendra Esther    
Smell is the second-most used sense in marketing strategies in the food industry. Sensory marketing appeals to the senses with the aim of creating sensory experiences and converting them into specific emotions associated with a specific product. There is... ver más
Revista: Applied Sciences    Formato: Electrónico

 
en línea
Fabián Cuesta,Gabriela Paida,Irene Buele     Pág. 63 - 71
Neuromarketing has evolved in marketing practices, especially in the study of consumer behavior; however, in Ecuador this technique is still unknown, because they are limited to traditional marketing. The current research aims to determine the influence ... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

 
en línea
Kwanghee Jung, Vinh T. Nguyen, Diana Piscarac and Seung-Chul Yoo    
Jeju Island comes second to only Seoul as Korea?s most visited destination, yet most visitors do not have the chance to go beyond brief visits and immerse themselves in the island?s history and cultural heritage. This project introduces the cultural heri... ver más
Revista: ISPRS International Journal of Geo-Information    Formato: Electrónico

 
en línea
Jaroslav Kita     Pág. 1 - 8
Until recently, emotions were not one of the most precious elements of marketing. There are theoretical and empirical models that show that emotions affect perception, decision, motivation, and consumer behaviour of the Elaboration Likelihood Model (ELM)... ver más
Revista: International Journal of Technology for Business (IJTB)    Formato: Electrónico

 
en línea
Marike Venter de Villiers,Richard Chinomona,Tinashe Chuchu    
AbstractBackground: Consumer decision-making is shifting from the rational to the emotional, and as a result, retailers are investing in unique store atmospheric cues to capture the attention of consumers. Although not a completely new phenomenon, a... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

 
en línea
P. K. Shukla, Monica Shukla, Yatri Shukla    
This case reviews the background of a new entrepreneurial firm, LidSuperior*on the launching of a new patented hot beverage cup lid in the United States for disposable hot beverage cups.  The United States hot beverage cup lid industry is highly con... ver más
Revista: Journal of Business Case Studies (JBCS)    Formato: Electrónico

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