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Laith T. Khrais and Abdullah M. Alghamdi
Most retailers are integrating their practices with modern technologies to enhance the effectiveness of their operations. The adoption of technology aims to enable businesses to accurately meet customer needs and expectations. This study focused on exami...
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Kai-Yu Tang, Chun-Hua Hsiao, Mei-Chun Chen
Pág. 247 - 259
The development of technology has ignited many innovations in business management, especially in the electronic commerce area. The essential example, that is, online stores and online shopping, is a critical evolution and innovation from traditional bric...
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Colin Jones,Rob Hecker,Peter Holland
Fundamental to the development of new customer value offerings via web-based commerce is a small firm?s ability to strategically acquire and exploit knowledge. The focus of this paper is the empirical testing of a normative web-based commerce adoption mo...
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