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Kexiao Xie, Dongkai Lin, Weihan Zhu, Yongqiang Ma, Jiaxiong Qiu, Youcheng Chen and Zhidan Chen
Tea is a global economic crop. In the traditional sales model, the quality of tea is difficult to judge via external clues, and it basically relies on consumers to taste and experience it firsthand. However, currently, most e-commerce platforms can only ...
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Maftuhah Nurrahmi
Pág. 198 - 206
Purpose of this study was to analyze hotel marketing strategies carried out by hotel owned by the South Sumatra regional government. This study was designing an experiential marketing strategy for hotels owned by the South Sumatra regional government and...
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Nabila Aufa Nadya, Syahmardi Yacob, Raja Sarah Fatricia
Pág. 59 - 65
This study aims to examine customer re-invention that supported by experiential marketing through customer satisfaction. The unit of research analyse was the customer of Casa de Alicia Café & Resto. The technique sampling used was purposive sampling. The...
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Gita Sugiyarti,Hendar Hendar
Pág. 529 - 536
The main objective of this study is to develop a model of marketing conceptual on Creative Experiential Marketing in order to boost brand loyalty. The specific target of this study is to empirically test creative influence on experiential marketing. Purp...
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