|
|
|
|
|
Liang Chi, Mengshuai Zhu, Chen Shen, Jing Zhang, Liwei Xing and Xiangyang Zhou
This paper explores the impact of e-commerce on profit margin from the perspective of scale using nation-level survey data from China. The results show that e-commerce can increase the profit margin of cooperatives, and that a higher proportion of sales ...
ver más
|
|
|
|
|
|
|
|
|
|
|
Mengshuai Zhu, Chen Shen, Yajun Tian, Jianzhai Wu and Yueying Mu
Facing the changes in China?s agricultural products marketing channel, smallholder farmers with different characteristics choose various strategies to obtain more benefits. To analyze factors affecting smallholder farmers? marketing channel choice, we cl...
ver más
|
|
|
|
|
|