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Nan Lao Ywet, Aye Aye Maw, Tuan Anh Nguyen and Jae-Woo Lee
Urban Air Mobility (UAM) emerges as a transformative approach to address urban congestion and pollution, offering efficient and sustainable transportation for people and goods. Central to UAM is the Operational Digital Twin (ODT), which plays a crucial r...
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Mark Reybrouck
The metaphor of being touched by music is widespread and almost universal. The tactile experience, moreover, has received growing interest in recent years. There is, however, a need to go beyond a mere metaphorical use of the term, by positioning the tac...
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Juhari Juhari,(STIE PertibaIndonesia)
Pág. 473 - 487
ABSTRACT This study aims to explain the effect of destination image, experiential marketing, and digital marketing communications on tourist satisfaction and the implications for domestic tourist loyalty to beach tourism objects on Bangka Island. Th...
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Eman AbuKhousa, Mohamed Sami El-Tahawy and Yacine Atif
Th metaverse presents a new opportunity to construct personalized learning paths and to promote practices that scale the development of future skills and collective intelligence. The attitudes, knowledge and skills that are necessary to face the challeng...
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Takuya Nakata, Sinan Chen, Sachio Saiki and Masahide Nakamura
Software upcycling, a form of software reuse, is a concept that efficiently generates novel, innovative, and value-added development projects by utilizing knowledge extracted from past projects. However, how to integrate the materials derived from these ...
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Johannes Johannes,Deci Fachrosi
Pág. 162 - 170
Over the past few years, Indonesia has made various efforts to increase tourist visits. This study aims to examine the effect of experiential marketing on conservation value, the effect of experiential marketing on e-WoM (electronic Word of Mouth), and t...
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Marelize Malan,Vanessa van Dyk
AbstractOrientation: Learning should be active, experiential and fun.Research purpose: This study investigated the perceptions of students regarding the development of pervasive skills within an undergraduate accounting syllabus.Motivation for the study:...
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Jeongyeon (Jennie) Ahn, Eun-Kyong (Cindy) Choi and Hyun-Woo Joung
Festivals are experiential products heavily depending on the recommendations of previous visitors. With the power of social media growing, understanding the antecedents of positive electronic word-of-mouth (eWOM) intentions of festival attendees is immen...
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Rogelio Puente-Diaz,Judith Cavazos-Arroyo
AbstractPurpose: The purpose of the present investigation was to examine the influence of recalling many versus few brand attributes on brand evaluations, the mediating role of ease of recall and whether this mediated effect was moderated by thinking sty...
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