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Piotr Sliz
Purpose: The advancements in deep learning and AI technologies have led to the development of such language models, in 2022, as OpenAI?s ChatGPT. The primary objective of this paper is to thoroughly examine the capabilities of ChatGPT within the realm of...
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Fahad M. Alotaibi
Machine learning frameworks categorizing customer reviews on online products have significantly improved sales and product quality for major manufacturers. Manually scrutinizing extensive customer reviews is imprecise and time-consuming. Current product ...
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André F. Santos, José Marinho and Jorge Bernardino
Loyalty platforms are designed to increase customer loyalty and thus increase consumers? attraction to purchase. Although successful in increasing brand reach and sales, these platforms fail to meet their primary objective due to a lack of incentives and...
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Aris Sudomo, Budi Leksono, Hesti Lestari Tata, Anita Apriliani Dwi Rahayu, Aziz Umroni, Heny Rianawati, Asmaliyah, Krisnawati, Ali Setyayudi, Marcellinus Mandira Budi Utomo, Levina Augusta Geraldine Pieter, Arini Wresta, Yonky Indrajaya, Syed Ajijur Rahman and Himlal Baral
In Indonesia, smallholders have historically practiced agroforestry, which warrants examination in terms of food and livelihood security within sustainable community forest frameworks. Based on a literature review, we analyzed these two forms of security...
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Linda Eglite,Ilze Birzniece
Pág. 53 - 62
This systematic literature review examines the deep learning (DL) models for retail sales forecast. The accuracy of a retail sales forecast is a prevalent force for uninterrupted business operations. Accuracy for retailers means limiting supply chain and...
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Xudong Liu, Xianjiao Wu and Qiang Ye
Understanding the antecedents and consequences of electronic word-of-mouth (eWOM) is of significant theoretical value and great interest to both consumers and firms. To reconcile the disagreement in the relationship between eWOM and product sales, we inv...
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Hanyang Luo, Wanhua Zhou, Wugang Song and Xiaofu He
In the context of e-commerce, online travel agencies often derive useful information from online reviews to improve transactions. Based on the dispute on the usefulness of different types of reviews and social exchange theory, this study investigates how...
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Freddy Martin Verastegui Tene,Jorge Alberto Vargas Merino
Pág. 41 - 54
Merchandising techniques have the purpose of attracting new customers and that they make strategic purchases at the different points of sale, even in the digital world. However, many organizations continue to ask the question: How effective can merchandi...
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Marcel Ausloos
Many still rightly wonder whether accounting numbers affect business value. Basic questions are ?why?? and ?how?? We aim at promoting an objective choice on how optimizing the most suitable valuation methods under a ?value-based management? framework thr...
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Karla María Nava Aguirre,Jacqueline Colín Vázquez,Carolina Cañamar Villaseñor,Ruth Falomir de la Peña,Juan Manuel Garza Garza
Pág. 85 - 98
Since 1994, the Mexican auto parts industry has strongly developed due to an increase in motor vehicle production, local sales, exports volume and tariff benefits related to the North American Free Trade Agreement (NAFTA). Nowadays, Mexico is the seventh...
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