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Alif Huazam
Pág. 1 - 7
Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo...
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Ronny Yudhi Septa Priana, Tri Djoko Sulistiyo, Theresia, Theresia
Pág. 294 - 302
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Kaixu Zhao, Xiaoteng Cao, Fengqi Wu and Chao Chen
In the context of globalization and the intensification of international competition, the construction of public cultural facilities has long been not limited to meeting the cultural needs of the people but has become an important initiative to shape the...
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Dea Nadya br Ginting, Muinah Fadhilah, Lusia Tria Hatmanti Hutami
Pág. 793 - 798
This study aims to determine the effectiveness of Online Travel Agent and Sales Promotion on the number of guests at Arjuna Hotel Yogyakarta and help tourists and hospitality find sales promotion strategies in increasing the level of visits and occupancy...
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Mochamad Iqbal Zulfikar, Kokom Komariah, Acep Samsudin
Pág. 1492 - 1498
The development of technology in Indonesia in the era of globalization is very rapid, one of which is progress in the economic field, namely in payment transactions using e-money. The development of e-money is directly proportional to the increase in pub...
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Emilio Reggy Sanggra Djorghi, Erry Sunarya
Pág. 281 - 288
The increasing number of Coffee Shops in Sukabumi City significantly continues to grow, making Barn Coffee required to survive and compete by determining the right strategy. Barn Coffee has implemented various strategies. In the last 3 years Barn Coffee ...
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Yekti Utami,Jasmine Azhari Findra Kendaga,Aris Kusumo Diantoro,Titik Kusmantini
Pág. 56 - 69
This study analyzes the effect of hedonic motives, fashion involvement, and positive emotions on impulsive buying of fashion products with sales promotion as a moderating variable. This quantitative study used the accidental sampling method. The sample w...
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Milena P. Ilic,Milica Gojkovic,Ksenija Bla?ic,Karla Radi Ciuperca,Violeta-Elena Simion
Pág. 18 - 28
The paper is dedicated to testing the entrepreneurial idea of founding a service micro company in the field of veterinary medicine - Animal Care. The starting point is the theoretical aspect of marketing mix services observed through the prism of a speci...
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Etty Susilowati, Mohammad Guntur Ardhita Putra
Pág. 65 - 76
Research Question: The purpose of this study is to examine the effect of sales promotion and advertisement on brand association and brand loyalty of Samsung smartphones via the analysis of gender and age as moderating variables. Motivation: The motivatio...
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Samsurijal Hasan
Pág. 196 - 207
Small and Medium Enterprises is one of the priority programs from Indonesia government is to improve the regional and national economy. Since this industry become the backbone of a populist economic system that is not only intended to reduce the problem ...
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