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Virgilijus Sakalauskas and Dalia Kriksciuniene
The growing popularity of e-commerce has prompted researchers to take a greater interest in deeper understanding online shopping behavior, consumer interest patterns, and the effectiveness of advertising campaigns. This paper presents a fresh approach fo...
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Kai Gutenschwager, Markus Rabe and Jorge Chicaiza-Vaca
Fast growing e-commerce has a significant impact both on CEP providers and public entities. While service providers have the first priority on factors such as costs and reliable service, both are increasingly focused on environmental effects, in the inte...
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Mihael Arcan, Sampritha Manjunath, Cécile Robin, Ghanshyam Verma, Devishree Pillai, Simon Sarkar, Sourav Dutta, Haytham Assem, John P. McCrae and Paul Buitelaar
Intent classification is an essential task for goal-oriented dialogue systems for automatically identifying customers? goals. Although intent classification performs well in general settings, domain-specific user goals can still present a challenge for t...
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Antonios Kargas, Emmanouil Gialeris, Faidon Komisopoulos, Anastasios Lymperiou and Ioannis Salmon
The proposed study aims to investigate the digital transformation of Greek small and medium enterprises (SMEs), with a particular focus on their digital maturity and the strategic and organizational factors contributing to digital transformation. The res...
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Fawad Ali Mangi, Guoxin Su and Minjie Zhang
The study of business process analysis and optimisation has attracted significant scholarly interest in the recent past, due to its integral role in boosting organisational performance. A specific area of focus within this broader research field is proce...
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Yang-Im Lee and Peter R. J. Trim
To enhance the effectiveness of artificial intelligence (AI) and machine learning (ML) in online retail operations and avoid succumbing to digital myopia, marketers need to be aware of the different approaches to utilizing AI/ML in terms of the informati...
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Erika Loucanová, Miriam Ol?iaková and Jana ?tofková
The paper presents the results of a survey aimed at evaluating the attitudes of Slovak respondents toward eco-innovation purchasing power supplied on the Slovak market to propose an open business model that would support such purchasing power to increase...
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Carlo Pugnetti, Johannes Becker and Cristian Zani
Social media usage has grown rapidly in recent years, and with it companies? interest in interacting with their customers on these platforms. It is, however, not yet clear whether customers welcome more intense relationships on social media and what driv...
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Jingfan Wang, Xing Zhao, Da Li, Ya Wen, Weihao Wang, Bin Wang, Xiaoxuan Xu, Hua Bai and Weiwei Liu
In the industrial manufacturing of transparent semi-transparent materials, such as glass, plastic, resin, crystal or liquid, have wide application use. The cleanliness and purity of these components have very strict requirements, such as smart phone cove...
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Hesti Maria,Indah Wira Putri,Innocentius Bernarto,Yohana F. Cahya Palupi Meilani
Pág. 153 - 164
This study aims to determine factors attracting customers to a shopping mall, especially the potential customers to AlamSutera Mall. It was done in a quantitative manner, empirically testing a conceptual model consisting of convenience, tenant variants, ...
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