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Erika Nazaruka
Pág. I - III
Nowadays, business operation is impossible without proper alignment between business and IT goals. The alignment foresees integration at different levels: strategic, managerial, technological, and others. In addition, aligning goals should take into acco...
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Martin Balá?, Kristína Kováciková, Juraj Vaculík and Martina Kováciková
The goal of this paper is to propose a smart airport solution, which is customer-oriented and suitable for an airport at the beginning of the process of digitization. Such a solution is represented by a mobile application, which allows the airport to pro...
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Sangjae Lee
Online streaming contents are creating greater service uncertainty, as consumers need to experience such contents before making a decision to continue to purchase them. Few studies have investigated the interaction between eWOM (online word-of-mouth) and...
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Sumaryanto Sumaryanto,Erni Widajanti
Pág. 382 - 397
The Covid-19 pandemic has had an impact on the marketing performance of MSMEs in Indonesia, as indicated by a decrease in sales. Therefore, various strategies must be carried out to boost the sales, including by implementing marketing innovations and inc...
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Sarah Alhejji, Abdulmohsen Albesher, Heider Wahsheh and Abdulaziz Albarrak
In many countries, the rapid growth of the Internet and mobile technologies has led to the expansion of Internet banking, especially mobile banking. Many banks seek to provide integrated banking services through mobile applications (apps) to increase cus...
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Alberto Camarero Orive, José Ignacio Parra Santiago, David Díaz Gutiérrez and Francisco De Manuel López
This paper introduces the concept of R4 (road-rail-ro-ro), a concept increasingly used in transport and logistics research circles that defines the modern concept of the transport chain as it passes through the intermodal use of rail, road, and ship via ...
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Angga Febrian,Dhiona Ayu Nani,Lia Febria Lina,Nurul Husna
Pág. in press
The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can understand customer needs regarding the provision of social media quality that c...
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Carlo Pugnetti, Johannes Becker and Cristian Zani
Social media usage has grown rapidly in recent years, and with it companies? interest in interacting with their customers on these platforms. It is, however, not yet clear whether customers welcome more intense relationships on social media and what driv...
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Andreea Voda, Gabriel Bratucu
Pág. 19 - 29
As the customers interaction progressively moved into a data-driven online world, the companies have to be aware of the newest technologies and cybernation trends in order to survive on the digital market. A systematically data collection activity and da...
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Hani Brdesee and Wafaa Alsaggaf
As social media has shifted from traditional to modern technical patterns, organizations have sought to take advantage of the presence of beneficiaries on social networks. They may serve customers, display ads, and respond to queries on social media acco...
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