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Michele Fiorentino, Marina Ricci, Alessandro Evangelista, Vito Modesto Manghisi and Antonio Emmanuele Uva
The choice of furniture in a retail store is usually based on a product catalog and simplistic product renderings with different configurations. We present a preliminary field study that tests a Multi-Sensory In-Store Virtual Reality Customer Journey (MS...
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Iris Ramaj, Steffen Schock, Shkelqim Karaj and Joachim Müller
Grain storage, design and analysis of cooling, aeration and low-temperature drying of in-store grain bulks, practical application.
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Nicola Ognibene Pietri, Xiaochen Chou, Dominic Loske, Matthias Klumpp and Roberto Montemanni
Online shopping is growing fast due to the increasingly widespread use of digital services. During the COVID-19 pandemic, the desire for contactless shopping has further changed consumer behavior and accelerated the acceptance of online grocery purchases...
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Tshepo Tlapana
Pág. 1 - 6
The layout of a store is an important aspect influencing consumer buying behaviour and a significant determinant in the formation of a retail image. Well-designed store layouts are critical because they have a strong influence on in-store movement design...
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Davide Giacalone, Bartlomiej Pieranski and Barbara Borusiak
Interest in the use of scents in retail environments for creating better customer experiences is growing. Yet, knowledge of the effectiveness of aromachology to affect actual customer behavior and ultimately increase turnover is incomplete, as published ...
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Chris Pentz,Alexandra Forrester
AbstractPurpose: This article investigated and compared the relative importance of 14 wine attributes on the wine-purchasing behaviour of South African consumers of different generational groups.Design/methodology/approach: Data were collected from 646 S...
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Holger Fink and Yvonne Graf
As webstores usually face the issue of low conversion rates, finding ways to effectively increase them is of special interest to researchers and practitioners alike. However, to the best of our knowledge, no one has yet empirically investigated the usefu...
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Benedetta Grandi, Maria Grazia Cardinali
Pág. 12 - 17
The present work aims to implement and test a â??healthy checkoutâ?? in a real retailing environment in order to explore the effectiveness of this kind of intervention in terms of helping customers making healthy choices on impulse, contrary to the claim...
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Jill Whelan, Lynne Millar, Colin Bell, Cherie Russell, Felicity Grainger, Steven Allender and Penelope Love
In high-income countries, obesity disproportionately affects those from disadvantaged and rural areas. Poor diet is a modifiable risk factor for obesity and the food environment a primary driver of poor diet. In rural and disadvantaged communities, it is...
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Dorota Ksiazkiewicz, Wojciech Piotrowicz
Pág. 51 - 61
The paper analyses the delivery options available to Polish customers. It compares two companies: Zalando, a solely online fashion player, and TOP SECRET, an omnichannel retailer which uses both online and traditional stores. For each company, an overvie...
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