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Chris Pentz,Alexandra Forrester
AbstractPurpose: This article investigated and compared the relative importance of 14 wine attributes on the wine-purchasing behaviour of South African consumers of different generational groups.Design/methodology/approach: Data were collected from 646 S...
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Holger Fink and Yvonne Graf
As webstores usually face the issue of low conversion rates, finding ways to effectively increase them is of special interest to researchers and practitioners alike. However, to the best of our knowledge, no one has yet empirically investigated the usefu...
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Ioana Olariu
In this article is examined the relationship between store image, individual factors and consumer purchase behavior. First link is made between consumer attitudes and his buying decisions. Second, the relationship between store image and consumer purchas...
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Viktória Szente,Dorisz Torma
Pág. 32 - 40
In Hungary organic food market has both demand and supply oriented aspect: several times not necessary products are distributed while the selection and volume of certain products are not satisfactory. Thus our aim was to develop a coordinated benchmark s...
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Pierre Chandon, J. Wesley Hutchinson, Eric T. Bradlow, Scott H. Young
Pág. 1 - 17
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