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Nada Mallah Boustani and Claude Chammaa
This paper aims to explore Youth?s attitudes towards digital marketing utility perception and its effect on behavioral patterns in a cross-cultural perspective. The unified theory of acceptance and use of technology (UTAUT 2) model was adopted together w...
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Damianos P. Sakas and Nikolaos Th. Giannakopoulos
Rising demand for optimized digital marketing strategies has led firms in a hunt to harvest every possible aspect indicating users? experience and preference. People visit, regularly through the day, numerous websites using both desktop and mobile device...
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Milena P. Ilic,Milica Gojkovic,Ksenija Bla?ic,Karla Radi Ciuperca,Violeta-Elena Simion
Pág. 18 - 28
The paper is dedicated to testing the entrepreneurial idea of founding a service micro company in the field of veterinary medicine - Animal Care. The starting point is the theoretical aspect of marketing mix services observed through the prism of a speci...
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Kae H. Ng,Chen Wang,Jeffrey B.H. Yap,Lincoln C. Wood,Sugindran Krisnan
AbstractPurpose: Problems identified in the motion picture production include quality aspect, industry networking, marketing and promotion, and domestic focus of creative development work.Design/methodology/approach: This article aims to develop a struct...
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Carmen Cristófol Rodríguez, Paula Meliveo Nogués and Francisco Javier Cristòfol
Nowadays we are witnessing a significant change in content consumption. This, together with the global health situation, has caused some behaviors to accelerate. This research focuses on the specific case of the lockdown in Spain and the coincidence with...
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Mihalj Bakator, Dejan Ðordevic, Dragan Cockalo, Srdan Bogetic
Pág. 53 - 64
Research Question: In this paper the effect of consumers? relationship towards a company on brand loyalty is analysed. Motivation: The main goal is to determine if consumers? relationship towards a company develops brand loyalty. In addition, consumer-br...
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Nur Chayyi, Etty Soesilowati, Amin Pujiati
Pág. 120 - 125
Small medium enterprises of weaving Troso are the second popular industry of Jepara, after furniture. The problems of the research are the rising raw materials, decreasing selling price, decreasing production number, reducing skilled employments. T...
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Hala M.Y. Diebes,Raed A.M. Iriqat
Pág. 31 - 40
The aim of the research is to identifying the role of social media in building customer relationships; the study also aims at using social media as a strategic marketing tool for telecom companies. The researcher used Jawwal as a case study in the aspect...
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Aikaterini-Georgia Mavroeidi, Angeliki Kitsiou, Christos Kalloniatis and Stefanos Gritzalis
Gamification, the use of game design elements in applications that are not games, has been developed to provide attractive environments and maintain user interest in several domains. In domains such as education, marketing and health, where gamification ...
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Sumudu Namali Munasinghe
Pág. 9 - 11
The three factors in the marketing communication context namely, the spokesperson, message and channel is vital in affecting the purchase intention of a consumer. In the Sri Lankan context, the marketers of the personal care brands had put more effort on...
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