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Ângela Leite, Anabela Rodrigues and Sílvia Lopes
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive...
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Der-Lor Way and Yu-Hsien Wei
Chinese traditional glove puppetry is a folk art with a long history. It is worth inheriting and safeguarding this distinguished intangible cultural traditional art using virtual reality. With this background, this study integrates the digital resources ...
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Kexiao Xie, Dongkai Lin, Weihan Zhu, Yongqiang Ma, Jiaxiong Qiu, Youcheng Chen and Zhidan Chen
Tea is a global economic crop. In the traditional sales model, the quality of tea is difficult to judge via external clues, and it basically relies on consumers to taste and experience it firsthand. However, currently, most e-commerce platforms can only ...
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Laura Melelli, Massimo Palombo and Sabrina Nazzareni
The paper proposes a method to valorize abandoned mines whose traces were lost in the territory and in the collective memory. We selected two case studies in the Umbria region (central Italy) that were used as examples. The evidence of the presence of li...
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Abdelfatah Ahmed, Mohamed Bader, Ismail Shahin, Ali Bou Nassif, Naoufel Werghi and Mohammad Basel
The Arabic language has always been an immense source of attraction to various people from different ethnicities by virtue of the significant linguistic legacy that it possesses. Consequently, a multitude of people from all over the world are yearning to...
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Fotios Bosmos, Alexandros T. Tzallas, Markos G. Tsipouras, Evripidis Glavas and Nikolaos Giannakeas
The aim of this work is to highlight the possibilities of using VR applications in the informal learning process. This is attempted through the development of virtual reality cultural applications for historical monuments. For this purpose, the theoretic...
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Nada Mallah Boustani and Claude Chammaa
This paper aims to explore Youth?s attitudes towards digital marketing utility perception and its effect on behavioral patterns in a cross-cultural perspective. The unified theory of acceptance and use of technology (UTAUT 2) model was adopted together w...
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Rosen Ivanov
In recent years, there has been an increasing demand for personalized experiences in various domains, including the cultural and educational sectors. Museums, as custodians of art, history, and scientific knowledge, are seeking innovative ways to engage ...
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Georgios Trichopoulos, Markos Konstantakis, George Caridakis, Akrivi Katifori and Myrto Koukouli
This paper introduces a groundbreaking approach to enriching the museum experience using ChatGPT4, a state-of-the-art language model by OpenAI. By developing a museum guide powered by ChatGPT4, we aimed to address the challenges visitors face in navigati...
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Fabrizio Banfi, Stefano Roascio, Alessandro Mandelli and Chiara Stanga
One of the main objectives of today?s archaeological sites and museums is the development of research, understood as the interpretation and contextualisation of tangible and intangible cultural heritage to broaden the knowledge and accessibility of archa...
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