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Sigitas Daukilas,Judita Kasperiuniene
Pág. 471 - 484
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Onur Dogan, Ejder Ayçin, Zeki Atil Bulut
Pág. 1 - 19
In today?s business environment companies should need better understanding on customers? data. Detecting similarities and differences among customers, predicting their behaviors, proposing better options and opportunities to customers, etc. became very i...
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Alif Huazam
Pág. 1 - 7
Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo...
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Ridzal Hasim
Nowadays due to strong competition in the business environment, only those organizations are successful that they can use the most innovative and successful ways for advertisement to attract their consumers? attention to the products or services that the...
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Rola R. Hassan, Manar Abu Talib, Fikri Dweiri and Jorge Roman
Implementing the European Foundation for Quality Management (EFQM) business excellence model in organizations is time- and cost-consuming. The integration of artificial intelligence (AI) into the EFQM business excellence model is a promising approach to ...
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Abdulaziz Aldoseri, Khalifa N. Al-Khalifa and Abdel Magid Hamouda
In an era defined by technological disruption, the integration of artificial intelligence (AI) into business processes is both strategic and challenging. As AI continues to disrupt and reshape industries and revolutionize business processes, organization...
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Yusuke Hoshino and Takashi Hirao
Artificial intelligence (AI) has become popular worldwide after technological breakthroughs in the early 2010s. Accordingly, many organizations and individuals have been using AI for various applications. Previous research has been dominated by case stud...
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Bilgin Metin, Sefa Duran, Eda Telli, Meltem Mutlutürk and Martin Wynn
In today?s technology-centric business environment, where organizations encounter numerous cyber threats, effective IT risk management is crucial. An objective risk assessment?based on information relating to business requirements, human elements, and th...
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Hassan Danial Aslam, Sorinel Capu?neanu, Tasawar Javed, Ileana-Sorina Rakos and Cristian-Marian Barbu
The business sector is rife with unethical managerial practices, such as blaming subordinates for organizational failings, along with the exploitation of colleagues, favoritism, and conflicts of leadership. In light of this, numerous researchers have end...
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?eljka Marcinko Trkulja, Dinko Primorac and Irena Bilic
This paper delves into the concept of socially responsible marketing and its significance in fostering diversity, equity, and inclusion within organizational environments. It elucidates the connection between marketing and corporate social responsibility...
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