|
|
|
|
|
P. K. Shukla, Monica Shukla, Yatri Shukla
This case reviews the background of a new entrepreneurial firm, LidSuperior*on the launching of a new patented hot beverage cup lid in the United States for disposable hot beverage cups. The United States hot beverage cup lid industry is highly con...
ver más
|
|
|
|
|