2   Artículos

Can Trade-Ins Hurt You? Exploring the Effect of a Trade-In on Consumers' Willingness to Pay for a New Product

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 45 Num: 2 Par: 0 Año: 2008

To Lease or to Buy? A Structural Model of a Consumer¿s Vehicle and Contract Choice Decisions

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 44 Num: 3 Par: 0 Año: 2007