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Mónica Cruz, Abílio Oliveira and Alessandro Pinheiro
We were promised that the Metaverse would revolutionize our lives, social interactions, work, and business. However, how and when will this happen? We have seen the growth and development of technology, but there is no agreement or prediction about a spe...
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Helen Hasan,Andrew Connery,Kate Crawford
In highly-structured public bureaucracies, such as universities, the need for stable and ordered administration conflicts with attempts at innovation and creativity. This is a particular dilemma for universities, which exist to create and share knowledge...
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M. Reyneke
AbstractWhile branding is an area that is extensively studied in the marketing literature, there is a noticeable lack of attention to the study of luxury brands, and even more so from an online perspective. In this exploratory study, we make use of the c...
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