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Mochammad Maulana Hasan Jaelani, R Deni Muhammad Danial, Asep Muhammad Ramdan
Pág. 1485 - 1491
The purpose of this study is to find out the impact of marketing capability on the competitive advantage in creative economy of photograph in Sukabumi city. The object of this study is the marketing capability and competitive advantage. The research meth...
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Febriyan Subagya, Asep Muhamad Ramdan, R Deni Muhammad Danial
Pág. 158 - 166
The research was aimed at describing brand equity, integrated marketing communications and purchase decisions. The research was also conducted to analyze the influence of brand equity and integrated marketing communications towards purchase decisions for...
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Nandy Gumilang M, Faizal Mulia Z, Asep Muhammad Ramdan
Pág. 237 - 245
Hotel industry company is one of the companies that always maintains the trust and comfort of visitors during the COVID-19 pandemic while continues to serve the needs of the society. Hospitality is one of the sectors that remains open during the COVID-19...
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Hana Qurota A'yun, Asep Muhammad Ramdan, Nor Norisanti
Pág. 1284 - 1291
The research was aimed at determining the mediation?s influence of customer value in the relationship of Media Social Marketing of Brand Equity. The methods used in the research were descriptive-associative and cluster sampling method. Spreading ou...
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Muhamad Alvi Irpansyah, Asep M Ramdan, R. Deni Muhammad Danial
Pág. 248=255
One of the strategy that can be use in increasing consumer buying interest is by increasing the attractiveness of advertisements on Instagram, one of them is the endorsement strategy. The study aims to determine about the selebgram credibility and power ...
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