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Peter K. K. Loh, Aloysius Z. Y. Lee and Vivek Balachandran
The rise in generative Artificial Intelligence (AI) has led to the development of more sophisticated phishing email attacks, as well as an increase in research on using AI to aid the detection of these advanced attacks. Successful phishing email attacks ...
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Yi-Ming Zhang, Peter Brimblecombe and Chon-Lin Lee
Microplastics are a major environmental issue. In marine systems, these break down into small fragments that may lodge within organisms, but they behave as vectors for chemicals when pollutants such as metals, polycyclic aromatic hydrocarbons (PAHs), pes...
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Peter R. J. Trim, Yang-Im Lee and An Vu
Social media usage is a direct result of Internet connectivity and is gaining increased prominence in business-to-consumer (B2C), business-to-business (B2B), and consumer-to-business (C2B) relationship building, which is allowing marketers to devise and ...
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Peter R. J. Trim and Yang-Im Lee
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Seunghyeon Lee, Hong-Woo Seok, Ki-rim Lee and Hoh Peter In
When surveying national reference points using a global positioning system (GPS), appropriate work regulations pertaining to the surveying time must be observed. However, such data can be modified easily, so identifying non-compliance with work regulatio...
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Peter R. J. Trim and Yang-Im Lee
Although artificial intelligence (AI) and machine learning (ML) can be deployed to improve cyber security management, not all managers understand the different types of AI/ML and how they are to be deployed alongside the benefits associated with sociocul...
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Yang-Im Lee and Peter R. J. Trim
To enhance the effectiveness of artificial intelligence (AI) and machine learning (ML) in online retail operations and avoid succumbing to digital myopia, marketers need to be aware of the different approaches to utilizing AI/ML in terms of the informati...
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Peter R.J. Trim and Yang-Im Lee
In this paper, insights are provided into how senior managers can establish a global cyber security model that raises cyber security awareness among staff in a partnership arrangement and ensures that cyber attacks are anticipated and dealt with in real ...
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Jizhang Wang, Wee Fong Lee and Peter P. Ling
In greenhouse energy balance models, the soil thermal parameters are important for evaluating the heat transfer between the greenhouse air and the soil. In this study, the soil thermal diffusivity was estimated from greenhouse soil temperature data using...
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Kim Jye Lee Chang, Christopher C. Parrish, Cedric J. Simon, Andrew T. Revill and Peter D. Nichols
Replacement of fish oil by 5% thraustochytrid whole cell biomass in diets for Atlantic salmon had no ill effect on fish growth performance, carcass total lipid and total fatty acid content. Carcass fatty acid composition indicated incorporation of the di...
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