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Nic S. Terblanche,Aimee Taljaard
AbstractAlthough many predictions have been made about the demise of travel agents because of the impact of the Internet on travel agencies, many customers still prefer that a travel agent should take care of their travel arrangements instead of doing it...
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Nic S. Terblanché
AbstractStudies that aim to identify shopper types typically attempt to identify a limited set of differentiated shopper types to which retailers can target differentiated marketing efforts. The identification of shopper segments patronising large shoppi...
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Christo Boshoff,Nic S. Terblanché
AbstractIn the recent past, few services marketing topics have attracted as much attention as the measuring and management of service quality. In this study an instrument developed in the United States of America, which measures the service quality in a ...
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