3 Artículos

Post-Covid-19: What prevents the recovery of the Stone Forest-type enterprises in the Andean zone, in the case of the Apurimac region?

Acceso

en línea

Felipe Rafael Valle Díaz

The objective was to describe and argue the barriers that prevent the recovery of Stone Forest type enterprises in the Peruvian Andean zone. Located in the qualitative approach, basic type, case study design. The sample was physical spaces with shapes in... ver más

Revista: Revista Interamericana de Ambiente y Turismo Formato: Electrónico

Tabla de contenido: Vol: .19 Num: 2 Par: 0 Año: 2023

Consumer perceptions of B corporations, purpose-driven brands and cause-related marketing campaigns: Knowledge, acceptance and appreciation at the time of purchase

Acceso

en línea

Enrique Carlos Bianchi, Gaspar Gracia Daponte, Cristian Canziani Pág. 3 - 21

For the Argentine case, studies that identify increasing implementation of three major CSR triple-impact strategies?B corporations, purpose-driven brands and marketing, and cause-related marketing?focus predominantly on supply.The present study seeks to ... ver más

Revista: Journal of Business Formato: Electrónico

Tabla de contenido: Vol: 12 Num: 1 Par: 0 Año: 2020

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