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Olaleke Olusye Ogunnaike,Oladele Joseph Kehinde,Oluwadamilola Oluwatosin Omoyayi,Oluwamakinde Oluwamayowa Popoola,Andrew Amoruwa
Pág. 403 - 408
Assessing the customer perspective of brand equity will provide deep understanding of how brands influence purchase behaviour of customers. The purpose of this paper is to formulate a conceptual framework that will provide an understanding of the relatio...
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