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Siham Mousa Alhaider
The investigation of linguistic landscapes (LL) among the Arab community in downtown Brooklyn, New York City, is an underserved public space in the literature. This research focused on social and commercial or ?bottom-up signs? in LL to understand their ...
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Silvia Klettner
Through signs and symbols, maps represent geographic space in a generalized and abstracted way. Cartographic research is, therefore, concerned with establishing a mutually shared set of signs and semiotic rules to communicate geospatial information succe...
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Elizabeth Adaobi Oputa,Fakhrorazi bin Ahmad
Pág. 38 - 45
This paper presents a theoretical discussion regarding how semiotic advertising is adopted by international firms. The semiotic advertising concept as explained in this study is defined as an advertising approach or method based on the use of signs and s...
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D.V. Minyaylo,V.V. Baranjuk,O.S. Krylova
Pág. 43 - 48
The article dealt with the information aspect for defining interaction architectural between agents in a multi-component object. It appropriate to note establish ways of presenting, receiving, processing and transferring information in considering the in...
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Elizabeth Adaobi Oputa,Fakhrorazi Ahmad
Pág. 79 - 88
The paper presents an empirical analysis to demonstrate the influence of semiotic advertising efficacy on generation-y purchase intent of smart phone. Semiotic advertising is an effective, modern approach to advertising that focuses on the use of differe...
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Mario Giampietro
Recent years have seen an explosion of interest in the resource nexus. This has created the co-existence of different understandings and uses of the concept. In this regard, experiences in the EU H2020 project ‘Moving towards adaptive governance in...
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Rediyanto Putra,Sumadi Sumadi,Rahma Rina Wijayanti,Berlina Yudha Pratiwi,Oryza Ardhiarisca
Pág. 333 - 350
This research was motivated by the implementation of Corporate Social Responsibility (CSR) activities at PT. Krakatau Steel, having suffered losses for five consecutive years. The objective of this study is to understand and prove the use of rhetorical c...
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Alexandros Ph. Lagopoulos
This paper argues that a monolithic land-use planning ?grand narrative? is not sufficiently flexible, but that the fragmentation into innumerable ?small narratives? goes against any sense of the existence of an established domain of knowledge. Its aim is...
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Melahat Arikli
Pág. 1074 - 1079
Communication materials have initial role in mass communication. Semiology is part of communication and also effective in marketing for traditional worth, it is like compass which give a direction to society in the world. The importance of semiotics and ...
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Paolo Cirio
Pág. Finance an - 72
Paolo Cirio is a conceptual artist who works with legal, economic and semiotic systems of the information society. He investigates social fields impacted by the Internet, such as privacy, copyright, politics and finance. He shows his research and interve...
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