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Katerina Gkalitsiou and Dimosthenis Kotsopoulos
Metaphors and storytelling are important communication tools that play a significant role in leadership and organizational life. Leaders have used metaphors and storytelling to enhance their written and verbal communication from ancient times, since Aris...
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Camelia CRI?AN,Dumitru BOR?UN
Pág. 273 - 287
Our paper aims at explaining what is digital storytelling and its particular methodology, and how its use in the organizational settings could influence the employer branding. For such purpose, the authors have conducted an exploratory research, where a ...
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Julie E Kendall,Kenneth E Kendall
Storytelling in organizations has long been overlooked (and sometimes derided) as a qualitative research method. However, we propose the use of storytelling as a powerful approach for information systems (IS) researchers. We conceptualize stories within ...
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Valério Brusamolin,Eduardo Amadeu Dutra Moresi
Narrativas de histórias é uma técnica de gestão do conhecimento para compartilhamento de experiências, pensamentos e valores no ambiente organizacional. O objetivo desta pesquisa foi identificar o emprego de narrativas de histórias para transpor as barre...
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