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Fhrizz S. De Jesus, Hazel Jade E. Villamar, Ramezesh E. Dionisio
Pág. 40 - 53
AbstractThe COVID-19 pandemic has expedited the transition towards a more technologically advanced world, with lasting repercussions on online buying habits. Due to constraints on face-to-face communication, the consumer has migrated from in-person to on...
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Gianella González V.
Pág. 156 - 171
El propósito de este artículo fue Identificar las comunicaciones de productos culturales para el posicionamiento de las productoras de eventos en la ciudad de Maracaibo. El tipo de investigación fue de tipo descriptiva, el diseño se refiere a la estrateg...
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Maria Virginia Pérez Espinoza
Pág. 193 - 216
El presente estudio de investigación tiene como objetivo principal analizar el marketing sensorial para el proceso de decisión de compra en el cliente del sector floristería. Atendiendo los postulados teóricos de Manzano y otros ...
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Karl Nikolai Quetua,Maria Clarizze Jade Juan,Gheena Rhae Mariah Katipunan,Clyde Marcus Velasco,Antonio Jr. Etrata
Pág. 43 - 62
With the rising numbers and interest in the financial literacy of Filipinos, more and more people are delving into investment assets. In this case, investment firms in the Philippines must discover new methods to address the current demand for investment...
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Raquel Fernandes, Bruno Barbosa Sousa, Manuel Fonseca and José Oliveira
Human capital is considered the most important resource in any organization. However, most companies are concerned with external customer satisfaction, without devoting much attention to the satisfaction of their employees. Indisputably, employee satisfa...
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Yung-Cheng Liao and Mei-Su Chen
The use of data warehouses combined with online analytical processing (OLAP) platforms has become popular in Taiwan?s insurance market. However, most schools do not have an insurance data warehouse and OLAP platform for student learning in Taiwan. The re...
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Angel Rodríguez Pallas,Ana Montoya Reyes
Social networks are ideal tools for developing relationship-marketing activities in companies and achieving consumer engagement. Its use is widely spread, as evidenced by the figure of 3.8 billion users all over the world. This figure represented 59...
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Agus Masrianto, Hartoyo Hartoyo, Aida Vitayala S. Hubeis and Nur Hasanah
The convergence of information technology, media, and telecommunications has altered consumer behavior in terms of searching, obtaining, processing, and responding to a company?s information or services. The ability of a company to plan, implement, and m...
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Sergio Luque-Ortiz
Pág. e - 1650
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Nuri Aslami, M.Si,Kevin Mifthah Hadi Lubis
Pág. 29 - 35
Abstract? This study's findings include a marketing strategy, specifically the marketing of PMG-ASN Motorbike Murbahah financing products, implemented by PT. Bank Sumut during the Covid 19 pandemic, which includes several strategies, namely: picking up b...
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