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Leandro do C. Martins, Christopher Bayliss, Pedro J. Copado-Méndez, Javier Panadero and Angel A. Juan
Advances in information and communication technologies have made possible the emergence of new shopping channels. The so-called ?omnichannel? retailing mode allows customers to shop for products online and receive them at home. This paper focuses on the ...
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Mage Marmol, Leandro do C. Martins, Sara Hatami, Angel A. Juan and Vicenc Fernandez
From brick-and-mortar stores to omnichannel retail, the efficient selection of products to be displayed on store tables, advertising brochures, or online front pages has become a critical issue. One possible goal is to maximize the overall ?attractivenes...
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A.V. Olifirov,K.A. Makoveichuk,S.A. Petrenko
Pág. 85 - 91
The article examines the transformation of business models in the digital economy. It has been determined that the digital economy is characterized by an increase in the share of knowledge, innovation, an increase in the share of services and intangible ...
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