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Suyono Saputra
Pág. 319 - 326
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Clarissa Reyes Magbanua,Trixine Marie Gatdula Olfato,Anne Cheri Marie Nocon Redota,Antonio Jr. Etrata
Pág. 1 - 20
Fast food restaurants often attract their target consumers with their taste, price, and level of customer service. Specific dimensions must also be considered when making purchases to attract customers to these restaurants. This study aims to give new en...
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Ibrahim A. Elshaer, Alaa M. S. Azazz, Chokri Kooli and Sameh Fayyad
In recent years, there has been growing awareness of the need for sustainability in the hospitality industry. The hotel industry, in particular, has been identified as a significant contributor to environmental degradation. To address this issue, hotel m...
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Byungok Ahn and Boyoung Kim
This study aims to determine the importance of factors affecting supplier selection in the pesticide distribution sector as a global emerging market and present a decision-making model for the corporate marketing strategy. Specifically, a comparative stu...
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Arini Wahyunina Putri, Asep Muhammad Ramdhan, R Deni Muhammad Danial
Pág. 1254 - 1262
The research was aimed at determining the influence of brand awareness in mediating the relationship between brand associations toward buying decision. The research methods applied were associative descriptive and cluster sampling method by spreading out...
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Angga Febrian,Dhiona Ayu Nani,Lia Febria Lina,Nurul Husna
Pág. in press
The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can understand customer needs regarding the provision of social media quality that c...
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Nani Fitriani,Tiara Paramita
Pág. 173 - 184
This study aims to analyze the influence of brand image, brand awareness and brand trust on loyalty of grab bike users. Maintaining customer loyalty become the focus of this study since it is a crucial aspect of any company, including online transportati...
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Liza Yuliana
Pág. 001 - 013
Penelitian ini bertujuan untuk mengetahui pengaruh ekuitas merek terhadap keputusan pembelian ulang smartphone samusng android di Uiversitas Negeri Padang. Penelitian ini dilaksanakan di Universitas Negeri Padang, dan yang menjadi populasi dalam peneliti...
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Mochamad Nurhadi,Tatik Suryani,Abu Amar Fauzi
Pág. 273 - 287
Nowadays, it becomes intriguing to observe the use of websites and social media by SMEs to market their products, especially in terms of seeing customer behavior. Some previous research found the effect of social media on attitude and consumer behaviors ...
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Tran Thi Lan
This paper aims to identify risk awareness through factors that influence the intention to buy people?s life insurance in Daklak province of Vietnam and provide implications for life insurance companies. The data resources were conducted from the survey ...
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