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Ângela Leite, Anabela Rodrigues and Sílvia Lopes
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive...
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Dafnis N. Coudounaris, Peter Björk, Tõnis Mets, Rustam Asadli and Andreea I. Bujac
Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In...
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Diana Rodrigues, Bruno Sousa, Sofia Gomes, José Oliveira and Eunice Lopes
Human beings are strongly influenced by their emotions; so, it is believed that building a close relationship between consumers and brands is a key factor for success. In this way, car brands are no exception, and despite facing numerous challenges assoc...
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Ibrahim A. Elshaer, Alaa M. S. Azazz, Chokri Kooli and Sameh Fayyad
In recent years, there has been growing awareness of the need for sustainability in the hospitality industry. The hotel industry, in particular, has been identified as a significant contributor to environmental degradation. To address this issue, hotel m...
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Yongjiao Zhang, Xiaowu Man and Yongnian Zhang
Spatial planning is a public policy arrangement for land use allocation and spatial structure regulation. As a method used by the public sector to influence the spatial distribution of future activities, spatial planning has become an important method an...
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Roberto Suson, Donna Marie Rivero, Alma Arnejo, Nadine May Atibing, Joerabell Lourdes Aro, Angelo Burdeos, Kafferine Yamagishi and Lanndon Ocampo
The impact of service disruptions to critical utility services due to natural disasters is evident during delays in emergency responses and humanitarian relief, especially for urban populations with highly interdependent infrastructures. Aside from healt...
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André F. Santos, José Marinho and Jorge Bernardino
Loyalty platforms are designed to increase customer loyalty and thus increase consumers? attraction to purchase. Although successful in increasing brand reach and sales, these platforms fail to meet their primary objective due to a lack of incentives and...
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Yi Zheng, Yaoqun Xu and Zeguo Qiu
Blockchain technology has brought about profound revolutions in supply chain management. Notably, in the agricultural sector, blockchain-based traceability has become an essential tool to maintain the safety and quality of farm commodities. However, the ...
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Elena Cruz-Ruiz, Elena Ruiz-Romero de la Cruz, Gorka Zamarreño-Aramendia and F. J. Cristòfol
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Mircea Sandor, Maur Sebastian Horgos, Ioan Lucian Borza, Rodica Negrean, Mihai Botea, Szuhai Erika Bimbo, Anca Huniadi, Liliana Sachelarie, Loredana Liliana Hurjui and Irina Mihaela Jemnoschi Hreniuc
(1) Background: Perianal fistula represents a chronic local suppuration, and recurrent or incorrectly treated, this pathology has a negative effect on the life of patients. (2) Methods: A 12-month prospective study was conducted with a study group (patie...
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