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en línea
Zwelihle Wiseman Nzuza, Lawrence Mpele Lekhanya    
The purpose of this paper was threefold: 1) to examine the internal factors influencing centralization of stock procurement processes, 2) to assess the relationship between demographic factors and staff understanding of Information Communication Technolo... ver más

 
en línea
Lawrence Mpele Lekhanya    
This paper reports on the impact of viral marketing on corporate brand reputation. The study aimed to analyse and evaluate the use of viral marketing and the impact it has on the reputation of corporate branding of South African companies. The study was ... ver más

 
en línea
Lawrence Mpele Lekhanya    
This paper examines how culture influences the diffusion and adoption of social media technologies in rural businesses. The cultural factors influencing the diffusion and adoption of social media technologies among the rural communities in South Africa a... ver más

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