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Virgilijus Sakalauskas and Dalia Kriksciuniene
The growing popularity of e-commerce has prompted researchers to take a greater interest in deeper understanding online shopping behavior, consumer interest patterns, and the effectiveness of advertising campaigns. This paper presents a fresh approach fo...
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Naoki Nishimura, Noriyoshi Sukegawa, Yuichi Takano and Jiro Iwanaga
This paper examines the relationship between user pageview (PV) histories and their itemchoice behavior on an e-commerce website. We focus on PV sequences, which represent time series of the number of PVs for each user?item pair. We propose a shape-restr...
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Kang-Ren Leow, Meng-Chew Leow and Lee-Yeng Ong
The Online Roadshow, a new type of web application, is a digital marketing approach that aims to maximize contactless business engagement. It leverages web computing to conduct interactive game sessions via the internet. As a result, massive amounts of p...
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Najah Mary El-Gharib and Daniel Amyot
Process mining (PM) exploits event logs to obtain meaningful information about the processes that produced them. As the number of applications developed on cloud infrastructures is increasing, it becomes important to study and discover their underlying p...
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Sultan Almalki, Nasser Assery and Kaushik Roy
While the password-based authentication used in social networks, e-mail, e-commerce, and online banking is vulnerable to hackings, biometric-based continuous authentication systems have been used successfully to handle the rise in unauthorized accesses. ...
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Holger Fink and Yvonne Graf
As webstores usually face the issue of low conversion rates, finding ways to effectively increase them is of special interest to researchers and practitioners alike. However, to the best of our knowledge, no one has yet empirically investigated the usefu...
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Chatpong Tangmanee
Pág. 1 - 10
The online retail business has grown substantially. Given distinctive product categories (e.g. search or experience goods), owners must put an effort in the design of websites so every visit may end with a purchase. Clickstream panel data allowing examin...
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Bucklin, R. E. Sismeiro, C.
Pág. 249 - 267
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