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Alif Huazam
Pág. 1 - 7
Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo...
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Yunia Reyes González, Alfonso Claro Arceo, Natalia Martínez Sánchez, Antonio Hernández Domínguez
Pág. 82 - 96
Solving a problem leads to a process of identification and selection of the appropriate route for it solution. This process is called Decision Making, where a decision is choosing one among several alternatives. The basis of the decision-making process i...
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Fredrik Regler and Heinz Bernhardt
This study addresses the challenge of subjective remounting decisions in calf and heifer rearing, typically driven by the animal caretaker?s feelings and experience, lacking a robust data foundation. Key factors such as developmental delays, diseases, or...
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Wei Wang, Huanhuan Feng, Yanzong Li, Quanwei You and Xu Zhou
At present, the determination of tunnel parameters mainly rely on engineering experience and human judgment, which leads to the subjective decision of parameters and an increased construction risk. Machine learning algorithms could provide an objective t...
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Jizhao Wang, Yunyi Liang, Jinjun Tang and Zhizhou Wu
This research contributes to the development of a technological method to obtain highly accurate vehicle trajectory data. The reconstructed trajectory data play a key role in traffic state prediction, traffic management and the decision making of autonom...
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Hamad Almaghrabi, Ben Soh and Alice Li
Effective and efficient use of information and communication technology (ICT) systems in the administration of educational organisations is crucial to optimise their performance. Earlier research on the identification and analysis of ICT users? satisfact...
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Seyed Ali Alavi, Saeed Esfandi, Amir Reza Khavarian-Garmsir, Safiyeh Tayebi, Aliakbar Shamsipour and Ayyoob Sharifi
This research aims to analyze the relationship between environmental justice and urban green space connectivity in Tehran, Iran. The evaluation of green space connectivity in this study is conducted through two distinct cost layers: one aimed at enhancin...
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Eduard Angelats, Alban Gorreja, Pedro F. Espín-López, M. Eulàlia Parés, Eva Savina Malinverni and Roberto Pierdicca
The seamless integration of indoor and outdoor positioning has gained considerable attention due to its practical implications in various fields. This paper presents an innovative approach aimed at detecting and delineating outdoor, indoor, and transitio...
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Osvaldo Santos, Fernando Ribeiro, José Metrôlho and Rogério Dionísio
Reducing CO2 emissions is currently a key policy in most developed countries. In this article, we evaluate whether smart traffic lights can have a relevant role in reducing CO2 emissions in small cities, considering their specific traffic profiles. The r...
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Deepanjal Shrestha, Tan Wenan, Deepmala Shrestha, Neesha Rajkarnikar and Seung-Ryul Jeong
This study introduces a data-driven and machine-learning approach to design a personalized tourist recommendation system for Nepal. It examines key tourist attributes, such as demographics, behaviors, preferences, and satisfaction, to develop four sub-mo...
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