|
|
|
Irina Matveevna Romanova,Elena Viktorovna Noskova
Pág. 84 - 90
The article states that the relevance of cross-cultural researches increases in the globalization period. The methods for assessing the impact of different cross-cultural characteristics on consumers? behavior on B2C (business-to-consumer) markets has no...
ver más
|
|
|