|
|
|
|
|
Ayben Ceyhan,Ugur Yozgat
Pág. 76 - 85
Brand love has become an important concept in both the academic and business worlds. There are some studies in the literature conducted on consumers regarding the brand love, but no study focuses on brands that consumers are in love with. Therefore, to a...
ver más
|
|
|
|
|