|
|
|
|
|
Bichwi Yun, Yoon C. Cho
Understanding the publics interest toward public policy and advertising has become a central issue in marketing and public policy. The purpose of the study was to investigate how the public perceives policy advertising and how their perceptions affect a...
ver más
|
|
|
|
|
|
|
|
|
|
|
Damon E. Campbell, D. Veena Parboteeah
This study analyzes the distinction, both conceptually and operationally, between behavioral intentions and behavioral goals. This paper recognizes the importance of time orientation in the measurement of behavioral intentions, as defined by Fishbein and...
ver más
|
|
|
|
|
|
|
|
|
|
|
Yoon C. Cho, Jihoon Rim
A wide variety of alcohol warning (or moderation) messages, as integrated communication tools, have been designed to reduce or moderate consumer attitudes toward alcohol consumption. The aim of this study is to explore the relationship between alcohol wa...
ver más
|
|
|
|
|
|
|
|
|
|
|
Fishbein, E. Farmer, C. B. Granger, S. L. Gregorich, D. T. Gunson, M. R. Hannon, S. E. Hofstadter, M. D. Lee, S.-Y. Leroy, S. S. Strow, L. L.
Pág. 314 - 329
|
|
|
|
|
|