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Diana Prihoanca
Direct marketing activities involve interactivity and customization which requires a good knowledge of current and potential customers. Information that define consumer profile from geographical, demographic, psychographic and behavioral point of view ar...
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HEROE POERWADI
The style of liberal democratic system of individualism, was more apparent on the implementation ofthe Indonesia elections in 2009. Those could be observed by the implementation of multi-partysystem, direct election system, the value system of one person...
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Y. Jordaan,T. G. Kotzé,H. Louw
AbstractIn South Africa, some of the bigger credit issuers operating in the direct marketing environment, specifically non-bank, personal finance companies, have complained that they are not seeing the return-on-investment they have come to expect from t...
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