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Yuliya Zaloznova, Nataliia Trushkina
Pág. 27 - 36
Performance features of coal mining enterprises in terms of organization of the marketing activity have been studied, including: constant fluctuations of the market of coal products; economic sensitivity to the irregular demand for coal (surplus or defic...
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Tzong-Haw Lee, Song-Yue Liu, Chiou-Lien Huang, Hung-Hao Chang and Jiun-Hao Wang
Marketing strategies play a significant role in determining farm income. Although direct marketing has been proposed as an innovative way to improve producers? economic welfare, little is known about producers? adoption of direct marketing among aquacult...
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Michael Gerlich
In recent years, a new type of influencer has emerged in the field of social media marketing: virtual influencers. Though it is spreading fast, the trend is still new and, therefore, limited research has been conducted on the topic. This study aims to in...
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Peter R. J. Trim, Yang-Im Lee and An Vu
Social media usage is a direct result of Internet connectivity and is gaining increased prominence in business-to-consumer (B2C), business-to-business (B2B), and consumer-to-business (C2B) relationship building, which is allowing marketers to devise and ...
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Miroslav Cavlin, Nedeljko Prdic, Svetlana Ignjatijevic, Jelena Vapa Tankosic, Nemanja Lekic and Sara Kostic
A competitive business environment pushes beekeepers to the creation of value at a higher level than the competition in a way that is difficult to imitate. In order to survive in a competitive business environment, beekeeping producers must direct their ...
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Benjamin Ruch, Margita Hefner and André Sradnick
Market gardening is a widespread practice of bio-intensive vegetable production characterized by direct marketing, small-scale farming structures, high crop densities, and innovative cultivation approaches. Currently, deep compost mulch (DCM) is a popula...
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Adrián Csordás, János Pancsira, Péter Lengyel, István Füzesi and János Felföldi
The traditional global food supply chains are not just complex, but they do not support the sustainability of agriculture. The business models with the greatest growth potential are those that would allow consumers to buy more directly from producers. Be...
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Angga Febrian,Dhiona Ayu Nani,Lia Febria Lina,Nurul Husna
Pág. in press
The direct impact of the economic downturn due to Covid-19 is mainly perceived by Micro, Small, and Medium Enterprises (MSMEs). This study aims to examine how MSMEs can understand customer needs regarding the provision of social media quality that c...
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Jaroslav Dado, Janka Taborecka?Petrovicova, Tamara Rajic
Pág. 47 - 58
Research question: This study aims to propose and empirically examine a relationship quality model in a grocery retail setting in Serbia. Motivation: Whereas relationship quality has been extensively studied in B2B settings and in developed economies, fa...
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Ni Luh Yuni Nilam, Puspita Dewi, Gede Widyadnyana Pasek
Pág. 74 - 79
The purpose of this study was to determine the impact of event marketing, housing concepts and location on home purchase decisions at Bhumi Inti Propertindo Singaraja. The examination procedure used in this research is validity and reliability test, clas...
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