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Henry B. Balfanz, Laura Lowe
Most family owned small businesses are so concerned about keeping the doors open on a daily basis that not a lot of time is spent on researching their customer satisfaction. As well, funds for such marketing research are often limited. Trying to keep per...
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Henry B. Balfanz
Radio has been a part of the American advertising landscape since the 1920s. Many threats to the industry have been thwarted by the strength and effectiveness of the medium. Prior to the deregulation of the industry in the 1990s and the technological cha...
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Henry B. Balfanz
Founder of BRICKK, a fitness lounge, Kathy Pavlik was determined to create a friendly, healthy, non-intimidating atmosphere where clients would feel welcome. Pavlik believes ?fear? causes many people to begin then quit working out. Inspired by her own ex...
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Henry B. Balfanz, Brittany Verran
This is a case about a couple who met in college, eventually reconnected and married years later, and returned to the general area of where they met to own and operate a small town Michigan car dealership. Both have much experience in the automotive sale...
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Henry Balfanz
This case is about a husband and wife optometry firm in one of Americas beautiful vacation locales, Marquette, Michigan. Jon and Jenny Webb moved to the Upper Peninsula of Michigan in 2005, after selling their practice in downstate Michigan. They were in...
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Henry B. Balfanz, Gary J. Brunswick
This is a case about an entrepreneur who has spent his entire life riding, fixing, and selling bicycles. While the business is a family business, there is little doubt that it revolves around the owner and his reputation as not only a smart businessman, ...
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Henry B. Balfanz, Gary J. Brunswick, Margaret Sklar
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