|
|
|
|
|
Alif Huazam
Pág. 1 - 7
Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo...
ver más
|
|
|
|
|
|
|
|
|
|
|
Ana Pérez-Escoda, Andrés Barrios-Rubio, Luis Miguel Pedrero-Esteban and Carolina Ávalos
Today?s public sphere is increasingly shaped by a dynamic, global, cross-cutting digital landscape, mostly ruled by social media and algorithms. Individuals are the raw material, the product, in this digital scenario, insofar as they generate and create ...
ver más
|
|
|
|
|
|
|
|
|
|
|
Salama Shady, Vera Paola Shoda and Takashi Kamihigashi
This paper presents a comprehensive analysis of the social media posts of prefectural governors in Japan during the COVID-19 pandemic. It investigates the correlation between social media activity levels, governors? characteristics, and engagement metric...
ver más
|
|
|
|
|
|
|
|
|
|
|
Andrea Moreno-Cabanillas, Elizabet Castillero-Ostio and Antonio Castillo-Esparcia
The communication of organizations with their audiences has undergone changes thanks to the Internet. Non-Governmental Organizations (NGOs), as influential groups, are no exception, as much of their activism takes place through grassroots digital lobbyin...
ver más
|
|
|
|
|
|
|
|
|
|
|
Razieh Karimi, Milad Baghalzadeh Shishehgarkhaneh, Robert C. Moehler and Yihai Fang
This systematic literature review examines the effects of social media use (SMU) and practices (SMPs) on team feedback (TF) and performance (TP) within the context of construction project management. It explores the complex interactions between SMU and S...
ver más
|
|
|
|
|
|
|
|
|
|
|
Zhixiong Chen, Tianshu Cao, Pengjiao Wang and Junhao Feng
Wireless and power line communication hybrid relay technology can realize complementary advantages and comprehensively improve the communication coverage and performance of power Internet of Things. In order to study the mechanism of the physical layer a...
ver más
|
|
|
|
|
|
|
|
|
|
|
Danijel Bratina and Armand Faganel
The increased popularity of social media has greatly affected the marketing-communications activities of companies. This study seeks to understand how influencers promoting products affect their followers? purchasing intentions and attitudes towards endo...
ver más
|
|
|
|
|
|
|
|
|
|
|
Georg Gartner, Olesia Ignateva, Bibigul Zhunis and Johanna Pühringer
Maps are the culmination of numerous choices, with many offering multiple alternatives. Not all of these choices are inherently guided by default, clarity, or universally accepted best practices, guidelines, or recommendations. In the realm of cartograph...
ver más
|
|
|
|
|
|
|
|
|
|
|
Moritz Müller, Ambre Dupuis, Tobias Zeulner, Ignacio Vazquez, Johann Hagerer and Peter A. Gloor
Well-being is one of the pillars of positive psychology, which is known to have positive effects not only on the personal and professional lives of individuals but also on teams and organizations. Understanding and promoting individual well-being is esse...
ver más
|
|
|
|
|
|
|
|
|
|
|
Raquel Fernandes, Bruno Barbosa Sousa, Manuel Fonseca and José Oliveira
Human capital is considered the most important resource in any organization. However, most companies are concerned with external customer satisfaction, without devoting much attention to the satisfaction of their employees. Indisputably, employee satisfa...
ver más
|
|
|
|
|
|