4   Artículos

Insincere Flattery Actually Works: A Dual Attitudes Perspective

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 47 Num: 1 Par: 0 Año: 2010

Understanding Impulsive Eaters¿ Choice Behaviors: The Motivational Influences of Regulatory Focus

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 44 Num: 2 Par: 0 Año: 2007

Two Roads to Updating Brand Personality Impressions: Trait Versus Evaluative Inferencing

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 42 Num: 4 Par: 0 Año: 2005

Absence Makes the Mind Grow Sharper: Effects of Element Omission on Subsequent Recall Advertisers often leave out important elements from their advertisements, either volitionally or because of public policy concerns

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 39 Num: 2 Par: 0 Año: 2002